000 01098nam a2200229i 44500
003 OSt
005 20231015223326.0
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020 _a0 02 334450 4
040 _bEnglish
_cBiblioteca Nora Rigby
080 _a658.8 Ev11
100 _aEvans, Joel R.
245 1 0 _aMarketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman
250 _a3
260 _aEstados Unidos de America: Macmillan Publishing Company
_c1987
300 _a581 P.
504 _aTable of contents, graphics
520 _aAn introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of audio visiual materiales,
590 _aCol. Admón
650 _a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
_949784
942 _cBK
_2ddc
999 _c38884
_d38884