000 | 01098nam a2200229i 44500 | ||
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003 | OSt | ||
005 | 20231015223326.0 | ||
008 | 231015b |||||||| |||| 00| 0 spa d | ||
020 | _a0 02 334450 4 | ||
040 |
_bEnglish _cBiblioteca Nora Rigby |
||
080 | _a658.8 Ev11 | ||
100 | _aEvans, Joel R. | ||
245 | 1 | 0 | _aMarketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman |
250 | _a3 | ||
260 |
_aEstados Unidos de America: Macmillan Publishing Company _c1987 |
||
300 | _a581 P. | ||
504 | _aTable of contents, graphics | ||
520 | _aAn introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of audio visiual materiales, | ||
590 | _aCol. Admón | ||
650 |
_a1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION _949784 |
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942 |
_cBK _2ddc |
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999 |
_c38884 _d38884 |