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020			_a0 03 089671 1
040			_bEnglish _cBiblioteca Nora Rigby
080			_a658.8 B64417
100			_aBoone, Louis _93514
245	1	0	_aContemporary marketing / Louis E. Boone, David L. Kurtz
250			_a2
260			_aEstados Unidos de America : The Dryden Press _c1974
300			_a688 P.
504			_aContents, subject index, table
505			_aThe marketing process, an overview, the environment for marketing decisions, information for marketing decision making, elements of product strategy, marketing institucions, wholesaling, physical distribution, elements of promotional strategy, advertusubgm sakes orinituibm and public relations, elemento of promotional strategy, personal selling
590			_aCOL
650			_a1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO 2. CONTEMPORARY MARKETING 3. ADMINISTRACIÓN INDUSTRIAL-COMERCIO 4. ADMINISTRATION _951530
942			_cBK _2ddc
999			_c38981 _d38981