Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
McCarthy, E., Jerome [et.al]
Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault - 11 - Estados Unidos de America: IRWIN 1993 - 212 P.
Table of contents, table
Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services.
0 256 12015 3
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
658.8 M1231
Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault - 11 - Estados Unidos de America: IRWIN 1993 - 212 P.
Table of contents, table
Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services.
0 256 12015 3
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
658.8 M1231