Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America: IRWIN 1993Edición: 11Descripción: 212 PISBN: 0 256 12015 3Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATIONResumen: Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3221 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 9 780256 120158 |
Table of contents, table
Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services.
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