Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway
Evans, Berman[et.al]
Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway - 3 - New York (State): Macmillan publishing company 1987 - 78 P.
Table of contents, table
Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs
0 02 334741 4
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
658.8 Ev11
Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway - 3 - New York (State): Macmillan publishing company 1987 - 78 P.
Table of contents, table
Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs
0 02 334741 4
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
658.8 Ev11