Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway (Registro nro. 38806)
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| fixed length control field | 01104nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230821232713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 02 334741 4 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 Ev11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Berman[et.al] |
| 9 (RLIN) | 48630 |
| 245 10 - TITLE STATEMENT | |
| Title | Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York (State): Macmillan publishing company |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents, table |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 21.08.2023 | 3198 | 3198 C1 | 9 780023 347412 | 21.08.2023 | C1 | 21.08.2023 | Libros |