Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell
Fisher, Caroline M. [et.al]
Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell - 3 - Estados Unidos de America: Allyn and Bacon Inc 1988 - 333 P.
Contents
Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing
0 205 10573 4
1. DISTRIBUTION-MARKETING ADMINISTRATION 2. MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION
658.8 F52
Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell - 3 - Estados Unidos de America: Allyn and Bacon Inc 1988 - 333 P.
Contents
Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing
0 205 10573 4
1. DISTRIBUTION-MARKETING ADMINISTRATION 2. MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION
658.8 F52