Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell (Registro nro. 38808)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01094nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230821231456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230821b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 205 10573 4 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 F52 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisher, Caroline M. [et.al] |
| 9 (RLIN) | 3189 |
| 245 10 - TITLE STATEMENT | |
| Title | Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de America: Allyn and Bacon Inc |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 333 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. DISTRIBUTION-MARKETING ADMINISTRATION 2. MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 21.08.2023 | 3194 | 3194 C1 | 3194 C1 | 21.08.2023 | C1 | 21.08.2023 | Libros |