Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault
McCarthy, E. Jerome [et.al]
Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault - 8 - Estados Unidos de America: IRWIN, Inc 1984 - 346 P.
Contents,
Marketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel systems, demographic dimensions of the consumer.
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
658.8 M4599
Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault - 8 - Estados Unidos de America: IRWIN, Inc 1984 - 346 P.
Contents,
Marketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel systems, demographic dimensions of the consumer.
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
658.8 M4599