Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America: IRWIN, Inc 1984Edición: 8Descripción: 346 PTema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATIONResumen: Marketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel systems, demographic dimensions of the consumer.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3191 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 3191 C1 |
Contents,
Marketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel systems, demographic dimensions of the consumer.
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