Marketings, creating value for customers / Gilbert A. Churchill, J. Paul Peter
Churchill Jr, Gilbert A. [et.al]
Marketings, creating value for customers / Gilbert A. Churchill, J. Paul Peter - 1 - Estados Unidos de America : Austen Press 1995 - 703 P.
The marketing environment, meeting social and ethical standars in marketing, marketing in a global environment; stategic marketing planning, creatin a marketing plan, implementan and controlling the marketing effort, marketing research, information and techology consumer behavior; organizational buying behavior, market segmentation, new product, existing products, services, fundamentals of pricing, pricin goods and services, managing distribution channels, wholesaling, retailing, and physical distribution, the communications mix, advertising, sales promotion, and publicity, fundamentals of pricing, pricing goods and services, managing distribuition channels, wholesaling, retailing, ad physical distribution, the communications mix, advertising, sales promotion, and publicity, personal salling and sales management.
0 256 12539 2
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CREATE CUSTOMERS 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
658.8 C4701
Marketings, creating value for customers / Gilbert A. Churchill, J. Paul Peter - 1 - Estados Unidos de America : Austen Press 1995 - 703 P.
The marketing environment, meeting social and ethical standars in marketing, marketing in a global environment; stategic marketing planning, creatin a marketing plan, implementan and controlling the marketing effort, marketing research, information and techology consumer behavior; organizational buying behavior, market segmentation, new product, existing products, services, fundamentals of pricing, pricin goods and services, managing distribution channels, wholesaling, retailing, and physical distribution, the communications mix, advertising, sales promotion, and publicity, fundamentals of pricing, pricing goods and services, managing distribuition channels, wholesaling, retailing, ad physical distribution, the communications mix, advertising, sales promotion, and publicity, personal salling and sales management.
0 256 12539 2
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CREATE CUSTOMERS 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
658.8 C4701