MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01557nam a2200217i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230825225332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230825b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0 256 12539 2 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English |
| Transcribing agency |
Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 C4701 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Churchill Jr, Gilbert A. [et.al] |
| 9 (RLIN) |
3259 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketings, creating value for customers / Gilbert A. Churchill, J. Paul Peter |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Estados Unidos de America : Austen Press |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
703 P. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The marketing environment, meeting social and ethical standars in marketing, marketing in a global environment; stategic marketing planning, creatin a marketing plan, implementan and controlling the marketing effort, marketing research, information and techology consumer behavior; organizational buying behavior, market segmentation, new product, existing products, services, fundamentals of pricing, pricin goods and services, managing distribution channels, wholesaling, retailing, and physical distribution, the communications mix, advertising, sales promotion, and publicity, fundamentals of pricing, pricing goods and services, managing distribuition channels, wholesaling, retailing, ad physical distribution, the communications mix, advertising, sales promotion, and publicity, personal salling and sales management.<br/> |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CREATE CUSTOMERS 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
|
