World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee
Lazer, William [et.al]
World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee - 1 - Florida : Academy of Marketing Science 1989 - 419 P.
Table of contents, author index
Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.
8-939783-01-0
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. WORLD MARKETING CONGRESS 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
658.8 L455
World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee - 1 - Florida : Academy of Marketing Science 1989 - 419 P.
Table of contents, author index
Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.
8-939783-01-0
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. WORLD MARKETING CONGRESS 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
658.8 L455