World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee
Tipo de material:
TextoDetalles de publicación: Florida : Academy of Marketing Science 1989Edición: 1Descripción: 419 PISBN: 8-939783-01-0Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. WORLD MARKETING CONGRESS 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATIONResumen: Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3189 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 3189 C1 |
Table of contents, author index
Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.
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