Marketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell
Pride, William M.
Marketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell - 5 - Estados Unidos de America : Houghtoh Mifflin Company 1987 - 355 P.
Contents, table, graphs
An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing
0 395 42 525 5
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CONCEPTS-DECISIONS 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
658.8 P93
Marketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell - 5 - Estados Unidos de America : Houghtoh Mifflin Company 1987 - 355 P.
Contents, table, graphs
An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing
0 395 42 525 5
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CONCEPTS-DECISIONS 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
658.8 P93