Marketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America : Houghtoh Mifflin Company 1987Edición: 5Descripción: 355 PISBN: 0 395 42 525 5Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CONCEPTS-DECISIONS 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATIONResumen: An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3192 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 3192 C1 |
Contents, table, graphs
An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing
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