Mercadotecnia de servicios/ Christopher H. Lovelock (Registro nro. 1193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00838nam a2200241i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220802203945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220802b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968-444-419-2 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN Bilwi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 L9112 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 32733 |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia de servicios/ Christopher H. Lovelock |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : Prentice Hall |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 661 p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice y bibliografía |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Calidad del servicio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro se trata sobre el marketing de Servicios es un área del Marketing, que adapta algunas de sus prácticas a las peculiaridades propias de los Servicios |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. GERENCIA SENIOR 2. LAS MARCAS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 02.08.2022 | 13313 | 13313 C1 | 9 789688 808580 | 02.08.2022 | C1 | 02.08.2022 | Libros | |||||
| Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 02.08.2022 | 13314 | 13314 C2 | 02.08.2022 | C2 | 02.08.2022 | Libros |