Marketing de servicios. Un enfoque de integración del cliente a la empresa (Registro nro. 12852)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563nam a2200157i 44500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 Z34 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970 10 3325 6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valerie A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de servicios. Un enfoque de integración del cliente a la empresa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México: Mc Garw-Hill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 747 pg |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | COL. ADMON. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN DE DISTRIBUCIÓN-MERCADEO 2. MARKETING DE SERVICIOS 3. COMERCIO 4. ADMINISTRACIÓN INDUSTRIAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
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