MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01673nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230821170518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230821b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0 256 13221 6 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English |
| Transcribing agency |
Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 B4502 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berkowitz, Eric N. [et.al] |
| 9 (RLIN) |
3163 |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William M. Rudelius |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Estados Unidos de America : IRWIN |
| Date of publication, distribution, etc. |
1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
787 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Contents, map, organigrahm, table |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing a focus on the consumer, marketing in the organization, an overview, the changing marketing enviroment, ethics and social responsibility in marketing, global markets and cross, cultural analysis, consumer behavior, organizatinal markets and buyerbehavior, collecting and using marketing information, market segmentation, targeting, and posistioning, relationship marketing, information technology, and forecasting, development new product, managing the product, pricing, relationg objetives to revenues and costs, arriving at the final price, marketing channels and wholesaling, physical distribution and logistics management, retailing, promotional process, sales promotion, and publicity, advertising, personal selling and sales management, the strategic marketing process, the planning phase, the strategic marketing process, implementationa and control phases, international marketing, marketing of services. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
1. ADMINISTRATION-MARKETING DISTRIBUTION 2. MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
|
