Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William M. Rudelius
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America : IRWIN 1994Edición: 4Descripción: 787 PISBN: 0 256 13221 6Tema(s): 1. ADMINISTRATION-MARKETING DISTRIBUTION 2. MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATIONResumen: Marketing a focus on the consumer, marketing in the organization, an overview, the changing marketing enviroment, ethics and social responsibility in marketing, global markets and cross, cultural analysis, consumer behavior, organizatinal markets and buyerbehavior, collecting and using marketing information, market segmentation, targeting, and posistioning, relationship marketing, information technology, and forecasting, development new product, managing the product, pricing, relationg objetives to revenues and costs, arriving at the final price, marketing channels and wholesaling, physical distribution and logistics management, retailing, promotional process, sales promotion, and publicity, advertising, personal selling and sales management, the strategic marketing process, the planning phase, the strategic marketing process, implementationa and control phases, international marketing, marketing of services.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3228 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 9 780256 155525 | |
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Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3229 C2 (Navegar estantería (Abre debajo)) | C2 | Disponible | 9 780256 155526 |
Contents, map, organigrahm, table
Marketing a focus on the consumer, marketing in the organization, an overview, the changing marketing enviroment, ethics and social responsibility in marketing, global markets and cross, cultural analysis, consumer behavior, organizatinal markets and buyerbehavior, collecting and using marketing information, market segmentation, targeting, and posistioning, relationship marketing, information technology, and forecasting, development new product, managing the product, pricing, relationg objetives to revenues and costs, arriving at the final price, marketing channels and wholesaling, physical distribution and logistics management, retailing, promotional process, sales promotion, and publicity, advertising, personal selling and sales management, the strategic marketing process, the planning phase, the strategic marketing process, implementationa and control phases, international marketing, marketing of services.
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