Learning aid for use with. Basic marketing / E. Jerome McCarthy, William D. Perreault (Registro nro. 38801)
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| 000 -LEADER | |
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| fixed length control field | 01289nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230821223958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230821b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 256 12010 2 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 M4599 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mccarthy, E. Jerome [et.al] |
| 9 (RLIN) | 48624 |
| 245 10 - TITLE STATEMENT | |
| Title | Learning aid for use with. Basic marketing / E. Jerome McCarthy, William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de America : IRWIN |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 250 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents, table |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing´s role in the global economy, marketing´s role within the fims or nonprofit organization, economics fundamentals, finding target market oppoortunities with markekt segmentation, evaluating opportunities in the changing marketing environment, getting informatin for marketing decisions, demographic dimensions of glboal consumer markets, place and development of channel systems, retailers and their strategy planning, wholesalers and their strategy, planning, pricing objectives and policies, controlling marketing plans and progrsams. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 21.08.2023 | 3222 | 3222 C1 | 9 780256 120103 | 21.08.2023 | C1 | 21.08.2023 | Libros |