Learning aid for use with. Basic marketing / E. Jerome McCarthy, William D. Perreault
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America : IRWIN 1993Edición: 11Descripción: 250 PISBN: 0 256 12010 2Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATIONResumen: Marketing´s role in the global economy, marketing´s role within the fims or nonprofit organization, economics fundamentals, finding target market oppoortunities with markekt segmentation, evaluating opportunities in the changing marketing environment, getting informatin for marketing decisions, demographic dimensions of glboal consumer markets, place and development of channel systems, retailers and their strategy planning, wholesalers and their strategy, planning, pricing objectives and policies, controlling marketing plans and progrsams.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3222 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 9 780256 120103 |
Contents, table
Marketing´s role in the global economy, marketing´s role within the fims or nonprofit organization, economics fundamentals, finding target market oppoortunities with markekt segmentation, evaluating opportunities in the changing marketing environment, getting informatin for marketing decisions, demographic dimensions of glboal consumer markets, place and development of channel systems, retailers and their strategy planning, wholesalers and their strategy, planning, pricing objectives and policies, controlling marketing plans and progrsams.
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