Instructor`s manual to accompany basic marketing a managerial approach / E. Jerome McCarthy, William D.
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America; IRWIN 1984Edición: 8Descripción: 481 PTema(s): 1. DISTRIBUTION-MARKETING ADMINISTRATION 2. BASIC-MARKETING 3. INDUSTRIAL ADMINISTRATION 4. COMMERCE 5. ADMINISTRATIONResumen: Coments regarding approaches to teaching beginning marketing, suggestions for writing course objectives o various lengths, comments on objetive test questions for basic marketing, marketing´s role in society, marketing´s role within the firm finding attractive marketing opportunities, uncontrolable environment affecting, getting information for marketing decisions, industrial and intermediate customers and their buying behavior, segmenting markets and forecasting their potential, product management and new-product development, place and development of channel systems, retailing, wholesaling, physical distribution, peronsal selling, marketing arithmetic, planning and implementing marketing progrsams,
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3201 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 3201 C1 |
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Coments regarding approaches to teaching beginning marketing, suggestions for writing course objectives o various lengths, comments on objetive test questions for basic marketing, marketing´s role in society, marketing´s role within the firm finding attractive marketing opportunities, uncontrolable environment affecting, getting information for marketing decisions, industrial and intermediate customers and their buying behavior, segmenting markets and forecasting their potential, product management and new-product development, place and development of channel systems, retailing, wholesaling, physical distribution, peronsal selling, marketing arithmetic, planning and implementing marketing progrsams,
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