Test bank to accompnay stanton/futrell: fundamentals of marketing / Charles L. Martín
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America : McGraw-Hill Book Comapny 1987Edición: 8Descripción: 338 PISBN: 0-07-060947-0Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. FUNDAMENTALS MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATIONResumen: The field of marketing, the marketing environment, marketing management and strategic planning, market demographics and buyin power, social group and psychological influences on buyer behavior, brands, packaging, and other product feature, pice determination, princing strategies and policies, ratailing, markets and institutions, wholesaling, markets and instituions, management of physical distribution, management of advertisin, sales promotion, and publicity, marketing in nobusiness organizations, international marketing, marketing implementations and performance evaluation, marketing, social appraisal and prospect.
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3195 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 3195 C1 |
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The field of marketing, the marketing environment, marketing management and strategic planning, market demographics and buyin power, social group and psychological influences on buyer behavior, brands, packaging, and other product feature, pice determination, princing strategies and policies, ratailing, markets and institutions, wholesaling, markets and instituions, management of physical distribution, management of advertisin, sales promotion, and publicity, marketing in nobusiness organizations, international marketing, marketing implementations and performance evaluation, marketing, social appraisal and prospect.
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