Minority marketing: research perspectives for the 1990s. Special conference series Vol. V6 / Robert L. King
Tipo de material:
TextoDetalles de publicación: Academy of marketing science 1993Edición: 1Descripción: 116 PTema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MINORITY-MARKETING-PERSPECTIVE 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATIONResumen: Marketing strategies for reaching minority markets, an assessment of the impact of racially homogeneous referece grouos on sterength of ethnic affiliation for black consumers, the effects of ethnicity and income on the reported importace of selected retail store evaluative criteria, promoting to monirities, a normative perspetive, media usage and the buying behavior of hispanics, the impact of promotional offers on the african American consumer, marketin strategies for Asian-Amiricans, guidelines based on hofstede´s cultural dimensions.
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Table of contents, author index
Marketing strategies for reaching minority markets, an assessment of the impact of racially homogeneous referece grouos on sterength of ethnic affiliation for black consumers, the effects of ethnicity and income on the reported importace of selected retail store evaluative criteria, promoting to monirities, a normative perspetive, media usage and the buying behavior of hispanics, the impact of promotional offers on the african American consumer, marketin strategies for Asian-Amiricans, guidelines based on hofstede´s cultural dimensions.
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