Vista normal Vista MARC Vista ISBD

Bearden, William O.

Marketing. Principles & perspectives / William O., Bearden - 3 - New York (State) : McGraw-Hill Primis - 596 P.

Marketing in a dynamic environment-Buying behavior-Marketing research and market segmentation-Product and service concepts and strategies-Pricing concepts and strategies-Marketing channels and logistics-Integrated marketing communication.

ISBN: 0-07-248824-7

Subjects--Topical Terms:
1. ADMINISTARCIÓN-DISTRIBUCIÓN-MERCADEO\2. MARKETING-PRINCIPLES-PERSPECTIVES\3. ADMINISTRACIÓN INDUSTRIAL

Universal Decimal Class. No.: 658.8 B35