Marketing. Principles & perspectives / William O., Bearden
Tipo de material:
TextoDetalles de publicación: New York (State) : McGraw-Hill Primis Edición: 3Descripción: 596 PISBN: 0-07-248824-7Tema(s): 1. ADMINISTARCIÓN-DISTRIBUCIÓN-MERCADEO\2. MARKETING-PRINCIPLES-PERSPECTIVES\3. ADMINISTRACIÓN INDUSTRIAL
Contenidos:
Marketing in a dynamic environment-Buying behavior-Marketing research and market segmentation-Product and service concepts and strategies-Pricing concepts and strategies-Marketing channels and logistics-Integrated marketing communication.
No hay ítems correspondientes a este registro
Marketing in a dynamic environment-Buying behavior-Marketing research and market segmentation-Product and service concepts and strategies-Pricing concepts and strategies-Marketing channels and logistics-Integrated marketing communication.
Col. Admon
No hay comentarios en este titulo.