Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway
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TextoDetalles de publicación: New York (State): Macmillan publishing company 1987Edición: 3Descripción: 78 PISBN: 0 02 334741 4Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATIONResumen: Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs
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Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs
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