Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America: Allyn and Bacon Inc 1988Edición: 3Descripción: 333 PISBN: 0 205 10573 4Tema(s): 1. DISTRIBUTION-MARKETING ADMINISTRATION 2. MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATIONResumen: Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3194 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | 3194 C1 |
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Contents
Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing
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