Effective marketing creating and keeping customers, annotated instructor´s edition / William G. Zikmund, Michael dÁmico
Tipo de material:
TextoDetalles de publicación: Estados Unidos de America: West Publishing Company 1995Edición: 1Descripción: 604 PISBN: 0 314 04162 1Tema(s): 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. EFFECTIVE CUSTOMER MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATIONResumen: The nature of marketing, marketing mangements, strategy and ethical behavior, enviromental force in a diverse world, analysis of market and consumer, behavior, consumer behavior, decision-marking processes and sociocultural force, busines markets and organizational buying, market strategy for global comtetition, market segmentation and positioning strategies, global competition and international marketing strategy, product strategy, basic concepts about goods, services, and ideas, newproducts and product life cycle strategies the nature of distribution for goods and services, retailing and wholesaling of good and service, physical distribution management, marketing communications and promotions strategy, advertising and public ralations, personal selling, sales management, and sales promotion, introduction to princing concepts, pricing strategies and tactics, career opportunities in marketing, the marketing audit, organizing the marketing functions, marketing arithmetic for business analysis.
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3225 C1 (Navegar estantería (Abre debajo)) | C1 | Disponible | ||
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3226 C2 (Navegar estantería (Abre debajo)) | C2 | Disponible | 3226 C2 | |
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Biblioteca URACCAN, Bluefields Staff Office | Administración de Empresas | 3227 C3 (Navegar estantería (Abre debajo)) | C3 | Disponible | 3227 C3 |
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Contents, map, table
The nature of marketing, marketing mangements, strategy and ethical behavior, enviromental force in a diverse world, analysis of market and consumer, behavior, consumer behavior, decision-marking processes and sociocultural force, busines markets and organizational buying, market strategy for global comtetition, market segmentation and positioning strategies, global competition and international marketing strategy, product strategy, basic concepts about goods, services, and ideas, newproducts and product life cycle strategies the nature of distribution for goods and services, retailing and wholesaling of good and service, physical distribution management, marketing communications and promotions strategy, advertising and public ralations, personal selling, sales management, and sales promotion, introduction to princing concepts, pricing strategies and tactics, career opportunities in marketing, the marketing audit, organizing the marketing functions, marketing arithmetic for business analysis.
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